Sitecore & Macaw
LinkedIn Assets 2024

These LinkedIn assets highlight the collaboration between Sitecore and Macaw in a humorous, “The Office”-inspired style. Employees from Macaw are interviewed and playfully act out exaggerated workplace frustrations caused by overly complex processes and misused AI, while the solution—expert guidance from Macaw and Sitecore—provides relief. The focus was on timing, humor, and the visual staging of each scene, with motion design bringing interviews and skits to life, emphasizing the comedic beats and making the stories engaging and shareable.