Wüstenrot#bossregel Campaign 2017
As part of the Wüstenrot social media campaign #bossregel, I developed animated content targeting young adults who had just moved out of their parents‘ house and were ready to make their own rules. The campaign blended humor with clever wordplay and dynamic, animated emojis to engage and entertain this audience, capturing the freedom and excitement of this new chapter in their lives.
