L’Oréal
OOH Campaign 2024

For L’Oréal Group Germany, I designed OOH advertising materials for a job fair, targeting recent graduates in the VFX Artist field. The campaign featured short, attention-grabbing clips that combined, among other elements, existing CGI edits with a futuristic, technical aesthetic. These clips were displayed on various billboards and public video screens around the event venue, promoting L’Oréal’s career page. I worked closely with our Technical Design Lead to develop the concept and animation, creating multiple formats to ensure the ads were adaptable to different screen sizes. The goal was to engage and attract talents to the innovative world of L’Oréal’s VFX opportunities.